Finally, our bakeshop is slowly taking it's shape. From a side business in our fast food establishment, it had slowly developed it's own market not only from the loyal customers in the building but through orders from friends.
Cakes, pastries and breads sold are already carefully selected based on the response of our regular customers. What I lack now is the brand to complete the package. I had spent years in searching for the perfect name. Pastry Lane suddenly came to my mind. I know the name is vain but it is subtle. I asked friends if the immediately recognized my name in it. 40% didn't =).
The name just came in time with the delivery of our kiosk. Next project is packaging.. then I'll be ready to join fairs next year!
